24x
Organic growth one year. Published 4,000+ pages and delivered 6.5M organic visits.
Expert-Led, AI‑Powered Growth
We build growth engines that blend AI workflows with experts. From content to distribution to conversion.
Last Month
142%
Increase in
Signup requests
Our Impact
Revenue Growth
45%
Efficiency Improvement
60%
Market Expansion
30%
Companies We've Helped Grow
AI falls short.Experts don't scale.Together:Growth Flywheel
Growth Flywheel
Our results speak for themselves
3X
High-quality content production in 6 weeks. Publishing 12 articles per week across multiple topic categories.
10X
Increase in content velocity without sacrificing quality. Their AI-driven workflows and expert-in-the-loop model have completely transformed our output.
100K
Organic visitors monthly. That's 5X traffic growth and 1,700 pages published.
2X
Traffic increase in just 2 months. Over 100 pages published or refreshed. Ranking for 3x more keywords.
Beyond SaaS or AgenciesAI Service-as-Software
GrowthX
AI-powered outcomes delivered through expert-guided workflows.
Fully managed outcomes
AI + Expert guidance
Custom-built workflows
Adapts to your needs
Strategy handled for you
Immediate value delivery
Infinitely scalable
Software and Tools
Tools and platforms that require your team to implement and manage.
Self-service tools and dashboards
Requires internal expertise
Your team handles implementation
Fixed features and workflows
You manage the strategy
Learning curve for your team
Scalable but requires effort
Quickly outdated by AI advances
Traditional Agency
Manual services delivered by teams of specialists with varying results.
Human-delivered services
Inconsistent quality
Manual workflows
Limited by human capacity
High overhead costs
Communication overhead
Difficult to scale
How It Works
1
Content Strategy & Research
We begin by immersing ourselves in your company, industry, business objectives, and audience. This deep research lays the foundation for everything we do, ensuring every decision and strategy is data-driven and with the right context. The right foundation sets the stage for the right content strategy, distribution, and conversion down the line.
2
AI Workflow Adaptation + Content OS Setup
Next, we deploy AI-powered workflows tailored to your needs. We establish a content engine designed to produce high-quality, resonant content at scale. Our experts guide the adaptation of workflows to your brand’s voice and objectives, making sure we balance speed with precision and leverage automation to drive efficiency.
3
Content Calibration
Once the engine is running, we calibrate every piece of content, ensuring it aligns with your strategy. Then, we publish and optimize it for maximum reach. We focus on rapid iteration—analyzing results in real-time and making quick adjustments to capture opportunities and build early wins.
4
Publish
With content in place, we expand our efforts to include developing lead magnets, building social distribution channels, and growing newsletters to amplify reach and engagement. We convert audience attention into leads and opportunities by crafting targeted calls to action and optimizing content for conversion. Our approach ensures that we’re not just creating content, but also turning it into tangible growth by systematically capturing and nurturing audience interest.
5
Scale, Refine, Test, Iterate, Optimize
Growth is a continuous process. We constantly adapt by doubling down on what's working, refreshing content non-stop, and deploying new tactics quickly. By using data-driven insights, we ensure that every cycle of content creation and distribution builds on the last, driving sustained growth at scale.
Real people, real results
Your guidance and execution on this SEO journey has been invaluable and we love working with you!
Stacey Baer
VP of Marketing, Swoogo
GrowthX doesn’t just hand over a playbook—they dive in and do the work for you. Marcel and his team are all about delivering real, impactful growth without adding more to your plate.
Bob Summers
CEO, Goodcall
I’ll be honest—I thought content automation sounded a bit 'too good to be true,' but GrowthX proved me wrong. It's already paying huge dividends.
Chaz Ross-Munro
Head of Marketing, Datumate
GrowthX is the real deal for practical AI workflows. I've pulled so much value from their frameworks and applied it directly to my work. Highly recommend if you’re ready to 100X your growth workflows!
Francesco Garofalo
Growth Engineer, Teleport
If you're looking to dive into the next-gen of marketing, I'd definitely recommend.
Kenneth Tsai
Growth Marketing, Constrafor
GrowthX is truly defining AI-led growth, setting a new benchmark for what’s possible. Their expert-in-the-loop model combines a powerful blend of strategy, execution, and AI, delivering a hands-on, scalable approach that drives real impact.
Rajan Sheth
CMO, Together AI
Highly recommended, folks. Marcel knows his thing!
Paulo Martins
CEO & Founder, Arena
Marcel is the mastermind behind the scaled LLM SEO strategy that’s driving results for us. He’s hands-on, incredibly technical, and his work speaks for itself. We’re seeing real, measurable impact thanks to his approach.
Guillaume Cabane
General Partner, Hypergrowth
With GrowthX, AI-led growth is no longer a guessing game. Their systematic, AI-driven approach drives reliable results again and again. It’s impressive to see the impact they deliver.
Carilu Dietrich
CMO & Hypergrowth Advisor
We've tried other partners, but GrowthX blew us away. Insanely responsive and fast, they deliver top-notch quality every time. Finally found a team that actually gets it.
Luke Tubinis
Director of Growth, Ramp
It was a huge light bulb moment for me, rethinking what was possible and how we could approach things at Homebase.
John Waldmann
CEO, Homebase
We’re scaling fast at HeyGen, and GrowthX is the only partner that can keep up without sacrificing quality. Their programmatic SEO expertise has been a game-changer for our content growth.
Nav Singh
Head of Growth, HeyGen
Book a Call
GrowthX
Intro Call
30 minutes
Book a call with our team by selecting an available date from the calendar and we’ll walk you through the plan to boost your organic traffic and revenue via content.
FAQs
GrowthX provides a comprehensive growth engine built around three core pillars that work together to drive sustainable results:
CONTENT: Create high-quality assets that build authority
- Editorial Content: Expert-written content up to 50,000 words monthly from senior editors formerly at TechCrunch and Animalz
- Programmatic SEO: Data-driven content at scale (up to 1,200 pages yearly) led by SEO experts from ClickUp, G2, and Fanatics
- AISEO: Specialized optimization to increase visibility in AI tools like Google AI Overviews, Perplexity, and ChatGPT by up to 3x
- Case Studies: Turnkey content creation from sourcing to interviewing to writing (up to 4 per month)
- Content Refresh: Update and optimize existing content to boost rankings and traffic
DISTRIBUTE: Amplify reach and visibility
- Link Building: Full-service backlink campaigns delivering 20+ high-authority (DR 60-90) backlinks monthly
- Social Media: Transform your expertise into platform-optimized posts that drive engagement (up to 5 posts weekly)
CONVERT: Turn audience into revenue
- Conversion Rate Optimization: Run up to 5 ongoing experiments to improve lead generation and sales
- Paid Media: AI-optimized campaigns supporting up to $250k in monthly budget
- Gated Content: High-value assets that capture qualified leads (up to 4 monthly)
- Outbound Sales: Direct outreach campaigns to convert prospects into customers
These workstreams are designed to synergize with each other, often delivering exponentially better results when combined. For example, high-quality content gains more visibility through link building, which drives more traffic that can be optimized for conversion, creating a complete growth flywheel.
All workstreams are powered by our unique combination of AI workflows with guidance from domain experts formerly at companies like Deepgram, Scale AI, TripAdvisor, and TechCrunch—giving you access to top-tier talent that would otherwise be unavailable to most organizations.
Our onboarding process is designed to quickly transform your growth initiatives without burdening your team:
Week 1: Discovery & Strategy
We begin with thorough research of your business, competitors, and audience before our kickoff meeting. We immerse ourselves in your brand positioning, messaging, and existing growth channels to develop a solid foundation of understanding. This preparation allows us to arrive at our first meeting with meaningful insights rather than basic questions.
Week 2-3: Foundation & Calibration
After aligning on objectives, we build your custom Content OS, setting up AI workflows tailored to your specific needs. We create initial content drafts for calibration, develop a comprehensive style guide, and establish production frameworks. During this phase, we'll collaborate closely to refine our approach, ensuring our outputs perfectly match your brand voice and strategic goals.
Week 4: Production Launch
Once calibrated, we immediately begin executing across your selected workstreams. Production starts within the first few weeks, as we prioritize quick wins to build momentum. Our rigorous quality assurance process combines AI-enhanced checks with expert human oversight from our managing editors and growth strategists.
Throughout the entire process, we work as an extension of your team in Slack, providing daily updates and transparent communication. This approach ensures you maintain visibility without the burden of extensive meetings or management overhead.
The onboarding phase sets the foundation for our ongoing partnership, where we continuously optimize and scale your growth engine based on performance data and evolving business priorities.
Your day-to-day contact will be a dedicated Growth Strategist, someone with a proven track record in driving growth and managing content programs. They'll be your point of contact, deeply involved in everything from strategy to execution, ensuring that your growth initiatives are on track. They're supported by a managing editor and a team of experts working in sync to deliver results.
Our ultimate goal is to drive real revenue for your business, but we recognize that it starts by building effective content, gaining distribution, and then converting that distribution into paying customers. We focus on optimizing controllable inputs because doing so consistently leads to the right outcomes over time. Here's how we approach each stage:
Phase 1 - Content Production
The first priority is getting a content strategy in place that scales. We focus on KPIs that ensure we're generating enough valuable content to get noticed:
- Articles Published
- Total Words Published
- Pages Indexed by Search Engines
- Keywords Ranked (early signals we're on the right track)
Phase 2 - Distribution & Reach
Once content is flowing, it's about ensuring people find and engage with it. This means nurturing and amplifying existing content to grow your audience and expand reach:
- Organic Search Impressions
- Organic Search Traffic (clicks, visits)
- Average CTR (Click-Through Rate)
- Number of Keywords Rising in Rank (top 3, 4-10, etc.)
- Domain Authority and Referring Domains
Phase 3 - Conversion to Leads
Here, we leverage the reach we've established to create meaningful conversions. Our goal is to convert interest into real leads:
- Visit → Subscriber / Lead Conversion
- Conversion Rates by Offer, Page, or Topic
- Lead Volume and Quality
- Lead Engagement (e.g., Open Rates, Interaction Levels)
Phase 4 - Conversion to Revenue
The final step is about converting engaged leads into paying customers, making sure our content has ultimately driven business growth:
- Lead → Meeting (or Product Signup) Conversion
- Meeting → Sales Opportunity (or Product Activation)
- Sales Opportunity → Closed Deal (Monetization)
- Average Deal Size or Order Value
- Customer Lifetime Value (LTV)
Success for us means creating a growth engine—starting with content that earns trust, building a distribution network that scales that trust, and then strategically converting that reach into tangible business outcomes. Every KPI ties back to this journey from content to conversion.
