# GrowthX Docs

- Method
  - [Method](/docs/method): The System of Growth: why growing through your website works, and how AI changed the game.
  - [The shift](/docs/method/the-shift): AI changed growth from a fight for attention into a fight for interpretation.
  - [Two audiences](/docs/method/two-audiences): Every page serves people and AI systems, and AI answers are shaped by both model memory and retrieval.
  - [Sphere of influence](/docs/method/sphere-of-influence): The sphere of influence separates what you control, what you influence, and what you have to earn.
  - [Page portfolio](/docs/method/page-portfolio): A website is a portfolio of evidence, not a pile of URLs.
  - [Context core](/docs/method/context-core): The context core is the living model of your business that keeps agents and pages specific.
  - [System memory](/docs/method/system-memory): The system has to remember what individual model sessions forget.
  - [The loop](/docs/method/the-loop): The System of Growth runs as one loop: context, measurement, opportunity, creation, and learning.
  - [What to measure](/docs/method/what-to-measure): The method turns raw signals into intelligence before it chooses what to build next.
  - [Opportunity model](/docs/method/opportunity-model): The opportunity model turns measurement into a ranked decision queue.
  - [Create and learn](/docs/method/create-and-learn): Creation makes evidence, and learning writes the result back into the system.
  - [How AI engines work](/docs/method/how-ai-engines-work): AI engines shape answers through training, retrieval, ranking, attention, and citation.
  - [AI visibility framework](/docs/method/ai-visibility-framework): AI visibility measures whether AI systems mention, understand, trust, and use your brand.
  - [Building with agents](/docs/method/building-with-agents): Agents increase output, but people keep the judgment, proof, taste, and accountability.
  - [Why it compounds](/docs/method/why-it-compounds): A growth system compounds when each cycle leaves better context, better evidence, and better decisions behind.
- How we work
  - [How we work](/docs/how-we-work): Where to start with GrowthX: evaluate the fit, get started in the Growth Accelerator, and run the system once it's yours.
  - Evaluate
    - [Evaluate](/docs/how-we-work/evaluate): Everything you need to decide whether GrowthX is right for you: the delivery model, an honest read on fit, the business case, how we compare, and pricing.
    - [The pitch](/docs/how-we-work/evaluate/the-pitch): The argument for GrowthX in one page: a system of growth for your website, set up and calibrated by us, run by your team. From $6,000 a month.
    - [Is GrowthX for me?](/docs/how-we-work/evaluate/is-growthx-for-me): An honest read on fit: who GrowthX is built for, who it isn't, and the questions to ask yourself before you start. Not a close.
    - [The business case](/docs/how-we-work/evaluate/business-case): Growth on your website is a layered system, not a single task. Point tools solve one layer and leave you to assemble the rest. We run the whole thing.
    - [How we compare](/docs/how-we-work/evaluate/compare): GrowthX next to raw AI, content tools, AI-visibility trackers, agencies, and building in-house. Where each one helps, and where it leaves you holding the rest.
    - [Pricing and plans](/docs/how-we-work/evaluate/pricing): One plan, from $6,000 a month: the full growth system, a strategist in the loop, and the platform running every month. Here's what's included.
    - [Our delivery model](/docs/how-we-work/evaluate/model): Three players share one loop: you drive, GrowthX directs and calibrates, GrowthOS does the heavy lifting. Here's exactly who owns what.
    - [Common questions](/docs/how-we-work/evaluate/faq): Straight answers to what buyers ask most about working with GrowthX: what it is, how much time it takes, how fast you see results, and who owns what.
    - [What to expect](/docs/how-we-work/evaluate/what-to-expect): What happens before an engagement starts: a conversation about fit, a look at your site, and an honest read on whether we're right for each other.
  - Get started
    - [Get started](/docs/how-we-work/get-started): The Growth Accelerator: your first eight weeks. A strategist as your advisor and coach, a team setting up the software, and your team owning the routine by the end.
    - Growth accelerator
      - [Week 0: Before we start](/docs/how-we-work/get-started/growth-accelerator/week-0): The week before kickoff. We set up your tracking, crawl and audit your site, and research your market, so day one starts with momentum. Your part is small: get your analytics ready and send us context.
      - [Week 1: Kickoff and learn fast](/docs/how-we-work/get-started/growth-accelerator/week-1): The week the clock starts. We run the kickoff, deliver your audit and AI-visibility baseline, sort publishing, and clear the last access blockers so nothing stalls week two.
    - [What you bring](/docs/how-we-work/get-started/what-you-bring): The access, people, and time that make the Growth Accelerator work. Short list, but the engagement stalls without it, so it's worth getting right up front.
    - [Kickoff](/docs/how-we-work/get-started/kickoff): What the kickoff session is, who should be there, and how to prepare so the first week moves fast instead of stalling on logistics.
    - [What success looks like](/docs/how-we-work/get-started/what-success-looks-like): The signs a healthy Growth Accelerator produces and when to expect them: a page live by week four, your team running the routine by week five, early citations by week eight.
  - Operate
    - [Operate](/docs/how-we-work/operate): The steady-state rhythm after the Growth Accelerator: your team runs the weekly loop, we stay in for strategy and calibration, and the platform creates and tracks at volume.
    - [How we help](/docs/how-we-work/operate/how-we-help): What your GrowthX strategist does once your team runs the loop: keep the strategy sharp, keep the output calibrated, coach where it helps, and set the quarterly direction.
    - [How we communicate](/docs/how-we-work/operate/how-we-communicate): The channels and cadence of working with GrowthX: a dedicated Slack channel, regular deep dives, async by default, and a clear place where decisions get made.
- Platform
  - [Platform](/docs/platform): How GrowthOS works: it manages, creates, and optimizes every page on your website, continuously. Agents do production, experts steer, the loop compounds.
  - Get started
    - [Get started](/docs/platform/get-started): A GrowthOS workspace is operational within a day of analytics access. Three moves get you there: connect your data, calibrate Context, then start creating.
    - [What happens on day one](/docs/platform/get-started/onboarding): Setup agents research your competitors, crawl your site, draw personas from real data, map your taxonomy, and calibrate a writing agent, all before your first call.
    - [Calibrate Context](/docs/platform/get-started/calibration): Context is the truth layer every surface reads from. Tune its five surfaces in order, foundation docs first and Writing Calibration last, so every output inherits the quality.
    - [Connect your data sources](/docs/platform/get-started/connect-data): GrowthOS reads from five inputs: a site crawl, analytics, search console, keyword data, and CheckThat. Connect them and the scoring, Health, and AI visibility have something to read.
  - Concepts
    - [Concepts](/docs/platform/concepts): How GrowthOS works as one loop: context, a scored page portfolio, opportunities, creation, snapshots, and AI visibility, each feeding the next.
    - [The page portfolio](/docs/platform/concepts/page-portfolio): Every URL on your site as one inventory of scored assets, where each page carries a type, a search intent, and its own scores.
    - [Taxonomy and scoring](/docs/platform/concepts/taxonomy-and-scoring): How GrowthOS classifies and scores every page: separate health and quality scores, a six-dimension quality framework, and the diagnosis that turns scores into priorities.
    - [Opportunities](/docs/platform/concepts/opportunities): An opportunity turns one piece of keyword research into a decision you can triage: a query, the intent behind it, where it came from, and the page that would answer it.
    - [Creation pipeline](/docs/platform/concepts/creation-pipeline): A Page Brief moves through seven states from topic to published page, agents doing the heavy lifting while you steer each step.
    - [Portfolio snapshots](/docs/platform/concepts/portfolio-snapshots): The reports area turns your accumulated page and performance data into shareable, narrative snapshots you send by link, not a raw data export.
    - [Agents and operators](/docs/platform/concepts/agents-and-operators): GrowthOS is service-as-software. Agents do the production, GrowthX experts operate the engine, and you steer from the outside.
    - [AI visibility](/docs/platform/concepts/ai-visibility): CheckThat measures how AI engines see your brand on four dimensions, and GrowthOS turns each finding into a content action on your site.
  - Manage
    - [Manage](/docs/platform/manage): Know what you have and read how each page performs, then route the right fix. Manage is the portfolio-level read and the page-level read, side by side.
    - [Read portfolio health](/docs/platform/manage/portfolio-health): Read the whole Page Portfolio, find the section that needs attention, and route the highest-leverage fix. Big Picture labels and grouping turn a wall of URLs into a set of decisions.
    - [Read a page's scores](/docs/platform/manage/page-scores): Open a page's detail panel and read it in two parts: Health for whether it's well built, Quality for whether it's the right page for the searcher. Each read points at a different fix.
  - Create
    - [Create](/docs/platform/create): Expand your surface area with new pages. The journey in one line: accept an Opportunity, choose a Content Template, draft, review, publish.
    - [From Opportunity to published page](/docs/platform/create/opportunity-to-page): Accept an Opportunity, pick the Content Template, let an agent draft it, review inside and outside the workspace, then set the metadata and publish.
    - [Content Templates](/docs/platform/create/content-types): The Content Template is the quiet, highest-leverage choice in a brief. It decides a page's form, so the same inputs produce very different pages.
    - [Review and publish](/docs/platform/create/review-and-publish): Reviewers inside and outside the workspace annotate the same draft. You decide what to apply, finalize the metadata, and publish to the live page.
  - Optimize
    - [Optimize](/docs/platform/optimize): Keep every page fresh, relevant, and converting. Optimization is the steady state of running a site, not a one-time project. The loop never stops.
    - [Refresh a decaying page](/docs/platform/optimize/refresh-workflow): Improve a decaying page in place with a refresh Page Brief tied to its existing URL, so you keep the page's history instead of spawning a duplicate.
    - [Track whether it worked](/docs/platform/optimize/track-impact): Confirm a refresh paid off through the page's performance windows, the progress snapshot's what-changed view, and, as it rolls out, AI citations.
  - Reference
    - [Reference](/docs/platform/reference): Precise definitions for GrowthOS: the four signals every page is scored on, and the report types the platform generates.
    - [Scores](/docs/platform/reference/scores): The four signals GrowthOS scores every page on: Health, Quality, impressions and traffic capture, and the Big Picture status they roll into.
    - [Report types](/docs/platform/reference/report-types): The seven report types GrowthOS generates from your data: SEO Overview, Competitive Landscape, Information Architecture, Content Audit, Content Opportunity Map, Progress, and Custom.
- Guides
  - [Guides](/docs/guides): Short, single-task how-tos for the craft of growing through your website.
  - [Use first principles thinking](/docs/guides/first-principles-thinking): Break a problem into facts, test the assumptions, and build a better answer from what you know is true.
  - [Context engineering](/docs/guides/context-engineering): Learn how to give an AI system the right context, remove noise, and keep long-running work from drifting.
  - [Prompting fundamentals](/docs/guides/prompting-fundamentals): Learn how to write prompts that give an LLM the role, context, format, and constraints it needs to produce useful work.
  - [Prompt design fundamentals](/docs/guides/prompt-design-fundamentals): Write prompts that give an AI model a clear task, the right context, a usable format, and firm boundaries.
- Learn
  - [Learn](/docs/learn): Playbooks and tutorials that take you from zero to good.
- Glossary
  - [Glossary](/docs/glossary): Every term we use, defined once, so readers and AI engines cite the same source.
- Changelog
  - [Changelog](/docs/changelog): What changed in the platform and the method, date by date.