# GrowthX Docs - Method - [Method](/docs/method): The System of Growth: why growing through your website works, and how AI changed the game. - [The shift](/docs/method/the-shift): AI changed growth from a fight for attention into a fight for interpretation. - [Two audiences](/docs/method/two-audiences): Every page serves people and AI systems, and AI answers are shaped by both model memory and retrieval. - [Sphere of influence](/docs/method/sphere-of-influence): The sphere of influence separates what you control, what you influence, and what you have to earn. - [Page portfolio](/docs/method/page-portfolio): A website is a portfolio of evidence, not a pile of URLs. - [Context core](/docs/method/context-core): The context core is the living model of your business that keeps agents and pages specific. - [System memory](/docs/method/system-memory): The system has to remember what individual model sessions forget. - [The loop](/docs/method/the-loop): The System of Growth runs as one loop: context, measurement, opportunity, creation, and learning. - [What to measure](/docs/method/what-to-measure): The method turns raw signals into intelligence before it chooses what to build next. - [Opportunity model](/docs/method/opportunity-model): The opportunity model turns measurement into a ranked decision queue. - [Create and learn](/docs/method/create-and-learn): Creation makes evidence, and learning writes the result back into the system. - [How AI engines work](/docs/method/how-ai-engines-work): AI engines shape answers through training, retrieval, ranking, attention, and citation. - [AI visibility framework](/docs/method/ai-visibility-framework): AI visibility measures whether AI systems mention, understand, trust, and use your brand. - [Building with agents](/docs/method/building-with-agents): Agents increase output, but people keep the judgment, proof, taste, and accountability. - [Why it compounds](/docs/method/why-it-compounds): A growth system compounds when each cycle leaves better context, better evidence, and better decisions behind. - How we work - [How we work](/docs/how-we-work): Where to start with GrowthX: evaluate the fit, get started in the Growth Accelerator, and run the system once it's yours. - Evaluate - [Evaluate](/docs/how-we-work/evaluate): Everything you need to decide whether GrowthX is right for you: the delivery model, an honest read on fit, the business case, how we compare, and pricing. - [The pitch](/docs/how-we-work/evaluate/the-pitch): The argument for GrowthX in one page: a system of growth for your website, set up and calibrated by us, run by your team. From $6,000 a month. - [Is GrowthX for me?](/docs/how-we-work/evaluate/is-growthx-for-me): An honest read on fit: who GrowthX is built for, who it isn't, and the questions to ask yourself before you start. Not a close. - [The business case](/docs/how-we-work/evaluate/business-case): Growth on your website is a layered system, not a single task. Point tools solve one layer and leave you to assemble the rest. We run the whole thing. - [How we compare](/docs/how-we-work/evaluate/compare): GrowthX next to raw AI, content tools, AI-visibility trackers, agencies, and building in-house. Where each one helps, and where it leaves you holding the rest. - [Pricing and plans](/docs/how-we-work/evaluate/pricing): One plan, from $6,000 a month: the full growth system, a strategist in the loop, and the platform running every month. Here's what's included. - [Our delivery model](/docs/how-we-work/evaluate/model): Three players share one loop: you drive, GrowthX directs and calibrates, GrowthOS does the heavy lifting. Here's exactly who owns what. - [Common questions](/docs/how-we-work/evaluate/faq): Straight answers to what buyers ask most about working with GrowthX: what it is, how much time it takes, how fast you see results, and who owns what. - [What to expect](/docs/how-we-work/evaluate/what-to-expect): What happens before an engagement starts: a conversation about fit, a look at your site, and an honest read on whether we're right for each other. - Get started - [Get started](/docs/how-we-work/get-started): The Growth Accelerator: your first eight weeks. A strategist as your advisor and coach, a team setting up the software, and your team owning the routine by the end. - Growth accelerator - [Week 0: Before we start](/docs/how-we-work/get-started/growth-accelerator/week-0): The week before kickoff. We set up your tracking, crawl and audit your site, and research your market, so day one starts with momentum. Your part is small: get your analytics ready and send us context. - [Week 1: Kickoff and learn fast](/docs/how-we-work/get-started/growth-accelerator/week-1): The week the clock starts. We run the kickoff, deliver your audit and AI-visibility baseline, sort publishing, and clear the last access blockers so nothing stalls week two. - [Week 2: Set the foundation and aim](/docs/how-we-work/get-started/growth-accelerator/week-2): The week you see the plan. We turn the audits and kickoff into a strategy and aim it together. You approve the first opportunities and we end the week aligned on direction. - [Week 3: Define great and calibrate](/docs/how-we-work/get-started/growth-accelerator/week-3): The week the work starts to sound like you. We agree on what great looks like, sign off on your writing profile and first calibrated piece. You also get your login. - [Week 4: Clear the path to publish](/docs/how-we-work/get-started/growth-accelerator/week-4): The milestone week. Your first new page goes live, end to end. Along the way we clear everything that stands between ready and live, and your daily loop begins. - [Weeks 5-7: Build the rhythm](/docs/how-we-work/get-started/growth-accelerator/weeks-5-7): You start to drive. Your team runs pick, create, review, publish week over week while we coach from the side, and around week six we sit down for a progress check-in. - [Week 8: Pick up speed and plan ahead](/docs/how-we-work/get-started/growth-accelerator/week-8): The final week of the accelerator. The first signs show: citations in AI answers, indexing, early rankings and impressions. Together we map your next 90 days, and you take the driver's seat with us in the loop. - [What you bring](/docs/how-we-work/get-started/what-you-bring): The access, people, and time that make the Growth Accelerator work. Short list, but the engagement stalls without it, so it's worth getting right up front. - [Kickoff](/docs/how-we-work/get-started/kickoff): What the kickoff session is, who should be there, and how to prepare so the first week moves fast instead of stalling on logistics. - [What success looks like](/docs/how-we-work/get-started/what-success-looks-like): The signs a healthy Growth Accelerator produces and when to expect them: a page live by week four, your team running the routine by week five, early citations by week eight. - [The Growth Accelerator](/docs/how-we-work/get-started/growth-accelerator): Your first eight weeks, week by week. We do our homework before kickoff, get the system sounding like you, take your first page live by week four, then build the weekly rhythm your team runs. - Operate - [Operate](/docs/how-we-work/operate): The steady-state rhythm after the Growth Accelerator: your team runs the weekly loop, we stay in for strategy and calibration, and the platform creates and tracks at volume. - [How we help](/docs/how-we-work/operate/how-we-help): What your GrowthX strategist does once your team runs the loop: keep the strategy sharp, keep the output calibrated, coach where it helps, and set the quarterly direction. - [How we communicate](/docs/how-we-work/operate/how-we-communicate): The channels and cadence of working with GrowthX: a dedicated Slack channel, regular deep dives, async by default, and a clear place where decisions get made. - Guides - [Guides](/docs/guides): Short, single-task how-tos for the craft of growing through your website. - [Use first principles thinking](/docs/guides/first-principles-thinking): Break a problem into facts, test the assumptions, and build a better answer from what you know is true. - [Context engineering](/docs/guides/context-engineering): Learn how to give an AI system the right context, remove noise, and keep long-running work from drifting. - [Prompting fundamentals](/docs/guides/prompting-fundamentals): Learn how to write prompts that give an LLM the role, context, format, and constraints it needs to produce useful work. - [Prompt design fundamentals](/docs/guides/prompt-design-fundamentals): Write prompts that give an AI model a clear task, the right context, a usable format, and firm boundaries. - Glossary - [Glossary](/docs/glossary): Every term we use, defined once, so readers and AI engines cite the same source. - Changelog - [Changelog](/docs/changelog): What changed in the platform and the method, date by date. # Help - [Help Center](/help): How GrowthOS works and how to run it day to day: it manages, creates, and optimizes every page on your website, continuously. Agents do production, experts steer, the loop compounds. - Get started - [Get started](/help/get-started): A GrowthOS workspace is operational within a day of analytics access. Three moves get you there: connect your data, calibrate Context, then start creating. - [What happens on day one](/help/get-started/onboarding): Setup agents research your competitors, crawl your site, draw personas from real data, map your taxonomy, and calibrate a writing agent, all before your first call. - [Calibrate Context](/help/get-started/calibration): Context is the truth layer every surface reads from. Tune its five surfaces in order, foundation docs first and Writing Calibration last, so every output inherits the quality. - [Connect your data sources](/help/get-started/connect-data): GrowthOS reads from five inputs: a site crawl, analytics, search console, keyword data, and CheckThat. Connect them and the scoring, Health, and AI visibility have something to read. - Concepts - [Concepts](/help/concepts): How GrowthOS works as one loop: context, a scored page portfolio, opportunities, creation, snapshots, and AI visibility, each feeding the next. - [The page portfolio](/help/concepts/page-portfolio): Every URL on your site as one inventory of scored assets, where each page carries a type, a search intent, and its own scores. - [Taxonomy and scoring](/help/concepts/taxonomy-and-scoring): How GrowthOS classifies and scores every page: separate health and quality scores, a six-dimension quality framework, and the diagnosis that turns scores into priorities. - [Opportunities](/help/concepts/opportunities): An opportunity turns one piece of keyword research into a decision you can triage: a query, the intent behind it, where it came from, and the page that would answer it. - [Creation pipeline](/help/concepts/creation-pipeline): A Page Brief moves through seven states from topic to published page, agents doing the heavy lifting while you steer each step. - [Portfolio snapshots](/help/concepts/portfolio-snapshots): The reports area turns your accumulated page and performance data into shareable, narrative snapshots you send by link, not a raw data export. - [Agents and operators](/help/concepts/agents-and-operators): GrowthOS is service-as-software. Agents do the production, GrowthX experts operate the engine, and you steer from the outside. - [AI visibility](/help/concepts/ai-visibility): CheckThat measures how AI engines see your brand on four dimensions, and GrowthOS turns each finding into a content action on your site. - Manage - [Manage](/help/manage): Know what you have and read how each page performs, then route the right fix. Manage is the portfolio-level read and the page-level read, side by side. - [Read portfolio health](/help/manage/portfolio-health): Read the whole Page Portfolio, find the section that needs attention, and route the highest-leverage fix. Big Picture labels and grouping turn a wall of URLs into a set of decisions. - [Read a page's scores](/help/manage/page-scores): Open a page's detail panel and read it in two parts: Health for whether it's well built, Quality for whether it's the right page for the searcher. Each read points at a different fix. - Create - [Create](/help/create): Expand your surface area with new pages. The journey in one line: accept an Opportunity, choose a Content Template, draft, review, publish. - [From Opportunity to published page](/help/create/opportunity-to-page): Accept an Opportunity, pick the Content Template, let an agent draft it, review inside and outside the workspace, then set the metadata and publish. - [Content Templates](/help/create/content-types): The Content Template is the quiet, highest-leverage choice in a brief. It decides a page's form, so the same inputs produce very different pages. - [Review and publish](/help/create/review-and-publish): Reviewers inside and outside the workspace annotate the same draft. You decide what to apply, finalize the metadata, and publish to the live page. - Optimize - [Optimize](/help/optimize): Keep every page fresh, relevant, and converting. Optimization is the steady state of running a site, not a one-time project. The loop never stops. - [Refresh a decaying page](/help/optimize/refresh-workflow): Improve a decaying page in place with a refresh Page Brief tied to its existing URL, so you keep the page's history instead of spawning a duplicate. - [Track whether it worked](/help/optimize/track-impact): Confirm a refresh paid off through the page's performance windows, the progress snapshot's what-changed view, and, as it rolls out, AI citations. - Reference - [Reference](/help/reference): Precise definitions for GrowthOS: the four signals every page is scored on, and the report types the platform generates. - [Scores](/help/reference/scores): The four signals GrowthOS scores every page on: Health, Quality, impressions and traffic capture, and the Big Picture status they roll into. - [Report types](/help/reference/report-types): The seven report types GrowthOS generates from your data: SEO Overview, Competitive Landscape, Information Architecture, Content Audit, Content Opportunity Map, Progress, and Custom. # Learn - AI search & visibility - [AI search and visibility](/learn/ai-search): How AI answer engines find, read, and cite your pages, and the on-page levers that move citation odds. - [How to improve your brand's visibility in AI search](/learn/ai-search/improve-brand-visibility-ai-search): Get cited in ChatGPT, Perplexity, and Gemini. Brand recognition sets your floor. On-page structure earns the citation. Here are the levers that actually move the odds. - [How AI Search Engines Select and Cite Sources](/learn/ai-search/ai-search-engines-citation-selection): Learn how AI search engines retrieve, rank, and cite sources. Discover the signals that win citations and how to improve your brand's AI visibility. - [What Answer Engine Optimization Is and How to Earn AI Citations](/learn/ai-search/answer-engine-optimization-definition-tactics): Answer engine optimization earns citations inside AI-generated answers. Learn how to structure content for ChatGPT, Perplexity, and Google AI Overviews. - [How to Generate llms.txt Files for AI Visibility](/learn/ai-search/how-to-generate-llms-txt-files): Generate llms.txt files with web tools or CLI. Learn format, placement, and whether it improves AI search visibility across ChatGPT, Perplexity, and Claude. - [How AEO and SEO Differ and Why You Need Both](/learn/ai-search/aeo-vs-seo-differences): Understand how Answer Engine Optimization and SEO diverge on ranking signals, content structure, and measurement, and how to integrate them into one strategy. - Content operations - [Content operations](/learn/content-operations): Running content production with agents, at velocity, without trading away quality. - [How to audit content with AI agents](/learn/content-operations/content-audit-ai-agents): Learn how AI agents continuously scan and score your content portfolio, replacing quarterly manual audits with always-on diagnosis and clear next actions. - [Building an AI Content Production Workflow That Scales](/learn/content-operations/ai-copywriting-workflow-scale-production): Structure an AI copywriting workflow with context stacking, section-by-section drafting, and human editorial gates to scale content volume without sacrificing quality. - [Creating an Effective Content Inventory](/learn/content-operations/content-inventory-guide): Learn how to catalog, evaluate, and manage all your website content with a practical content inventory spreadsheet and ROT analysis framework. - [How to Divide Labor Between Agentic Writing and Human Editing](/learn/content-operations/ai-writing-vs-human-editing): How to split the work between AI writing and human editing. The agentic drafting model that scales content production 2-4x without losing brand voice or search rankings. - [How to Humanize AI Text: An Editorial Workflow That Holds at Volume](/learn/content-operations/how-to-humanize-ai-text): A step-by-step editorial workflow to humanize AI text and enforce brand voice at scale, with the detector, SEO, and ethics context behind it. - [Building AI Content Operations That Scale Without Sacrificing Quality](/learn/content-operations/ai-content-operations-scale): Learn how to build a high-volume AI-assisted content production workflow with governance, structure, and risk-based review that maintains editorial quality. - [How to Build AI Content Workflow Control Without Losing Governance](/learn/content-operations/ai-content-workflow-control-framework): Govern AI-assisted content production with task-based stages, approval gates, and role-based access. Scale without bottlenecks or compliance risk. - [How to Spot AI Writing Tells and Edit Them Out](/learn/content-operations/ai-writing-tells-recognize-edit): Learn the stylistic patterns that mark AI-generated text (vocabulary, punctuation, rhythm, tone, voice) and how to edit them out while preserving brand voice. - Content strategy & architecture - [Content strategy and architecture](/learn/content-strategy): Structuring a site as a portfolio that readers and engines can both navigate. - [Pillar pages and topic clusters: how to architect a content hub](/learn/content-strategy/pillar-pages-topic-clusters-content-hub): Learn what pillar pages are, how topic clusters work, and how to architect a content hub that builds topical authority for search and AI answer engines. - [What Is a Content Hub: Structure, Strategy, and SEO Impact](/learn/content-strategy/what-is-content-hub): Understand what a content hub is, how it differs from blogs, and how to build one for topical authority and organic growth in B2B marketing. - [Governing Content at Scale: A Framework for AI Agent Systems](/learn/content-strategy/content-governance-ai-agent-systems): Build a content governance framework that maintains quality and brand consistency as AI agents scale production. Learn policies, roles, workflows, and audit trails. - [What Content Lifecycle Management Is and How AI Agents Run It](/learn/content-strategy/content-lifecycle-management-ai-agents): Content lifecycle management governs content from planning to retirement. See how AI agents take the execution work while humans keep strategy and approval. - [How to Train AI on Your Brand Guidelines](/learn/content-strategy/train-ai-on-brand-guidelines): Convert abstract brand voice into executable AI rules, build a golden dataset, and configure persistent brand rules across tools with step-by-step guidance. - [Frameworks for Managing Content Portfolios](/learn/content-strategy/content-portfolio-management-framework): Build a system to audit, categorize, and govern content assets as an investment base. Compound organic visibility and AI citations over time. - [The True Cost of In-House SEO vs. Outsourcing: A Financial Model for Marketing Leaders](/learn/content-strategy/in-house-seo-vs-outsourcing-cost): Compare total cost of ownership for building an internal SEO team versus hiring an agency. Model salary, tools, ramp time, and ROI to justify budget allocation. - [How to Build an Internal Linking Strategy That Drives SEO Results](/learn/content-strategy/internal-linking-strategy-seo): Learn how to structure internal links to improve crawlability, distribute link equity, and establish topical authority. Includes audit workflow and tool recommendations. - [Building Topical Authority for B2B SaaS: A Step-by-Step Framework](/learn/content-strategy/topical-authority-b2b-saas-framework): Learn how to build topical authority for B2B SaaS with cluster mapping, internal linking, and measurement strategies that outrank larger domains. - Measurement & reporting - [Measurement and reporting](/learn/measurement): Proving content and AI-visibility impact to the people who fund it. - [Measuring AI search visibility: the metrics that matter to leadership](/learn/measurement/ai-search-visibility-metrics-leadership): Learn which AI visibility KPIs drive business outcomes: share of voice, citations, brand mentions, and how to report them to your board. - [How to Measure CTR in AI Search Engines; Citation Rates, Tools, and Formulas](/learn/measurement/measure-ctr-ai-search-engines): Learn how to measure CTR in AI search engines like ChatGPT and Perplexity. Replace rank-based metrics with citation rates, answer share, and GSOV formulas. - [How Click-Through Rate Drives Compounding ROI Across Paid and Organic Channels](/learn/measurement/click-through-rate-compounding-roi-metric): Understand how click-through rate feeds auction signals and organic rankings. Learn why CTR matters beyond vanity metrics and how to optimize it by channel. - [How to Report AI Search Visibility to Your Board](/learn/measurement/report-ai-search-visibility-to-boards): Package AI search visibility for the boardroom. The four numbers to lead with, how to narrate trend versus noise, and what to promise without overreaching. - [How to Present SEO Performance to Leadership](/learn/measurement/present-seo-performance-to-leadership): Present SEO performance to leadership in the terms they fund. The metrics that earn budget, the organic-vs-paid CAC model, and a five-beat deck structure that works. - [How to Measure Content Marketing Pipeline Attribution in B2B](/learn/measurement/content-marketing-pipeline-attribution-b2b): Connect content touchpoints to pipeline and closed-won revenue. Learn attribution models, implementation, and tools for B2B marketing leaders. - [Measuring AI Share of Voice Across LLM Answer Engines](/learn/measurement/measuring-ai-share-of-voice): Track how often LLMs cite your brand versus competitors. Learn formulas, benchmarking methods, and tools to measure AI visibility and justify GEO investment. - [How to Track AI Referral Traffic in GA4](/learn/measurement/track-ai-referral-traffic-ga4): Configure GA4 to isolate AI referral traffic from ChatGPT, Claude, Perplexity, and others. Step-by-step regex setup plus data limits explained. - AI-led growth - [AI-led growth](/learn/ai-led-growth): The thesis behind operating growth as a system — human-led strategy, agent-led execution. - [What a growth operating system is and how it works](/learn/ai-led-growth/growth-operating-system-definition): Learn what a growth operating system is and how it manages your website portfolio for visibility across search and AI answer engines. - [How AI Agents Execute Marketing Workflows Autonomously](/learn/ai-led-growth/marketing-ai-automation-agents-execution): Discover how AI agents replace rigid rule-based marketing automation with autonomous execution, real-time decisioning, and adaptive workflows that learn from data. - [What Copywriters Really Do in the Age of AI](/learn/ai-led-growth/copywriter-job-skills-salary-career-path): Explore the modern copywriter role: daily tasks, specializations, AI impact, salary ranges ($40K-$200K+), and how to land your first copywriting job. - [What a GTM Engineer Does: Building Automated Revenue Systems](/learn/ai-led-growth/what-is-gtm-engineer): Learn what GTM engineers build, required skills, tech stack, org placement, and compensation for this emerging revenue automation role. - [What a GTM System Looks Like For SaaS](/learn/ai-led-growth/what-is-gtm-b2b-saas): GTM is the repeatable system connecting your ICP to revenue motion. Learn the five core components, motions, and playbook for scaling B2B SaaS. - [How to Choose Agentic AI Tools for Marketing: A Buyer's Guide](/learn/ai-led-growth/agentic-ai-tools-marketing): Compare autonomous AI agents for marketing workflows. Evaluate Salesforce Agentforce, GrowthOS, and Relevance AI on autonomy, integration, pricing, and governance. - [Defining AI-Led Growth for B2B](/learn/ai-led-growth/ai-led-growth-b2b): AI-led growth is a GTM motion where owned intelligence shapes how buyers discover you through AI answer engines. Learn the framework and playbook. - [Building a B2B Marketing AI Stack: From Fragmentation to Connected Architecture](/learn/ai-led-growth/b2b-marketing-ai-stack-connected-architecture): Design an AI-native B2B marketing stack as connected architecture. Learn the four layers, avoid tool sprawl, ground strategy in first-party data, and prove revenue impact. - Tools & comparisons - [Tools and comparisons](/learn/comparisons): Which tool fits which job, and how the platforms actually differ. - [Best ChatGPT Alternatives for B2B Marketing Teams](/learn/comparisons/chatgpt-alternatives-b2b-marketing): Compare ChatGPT alternatives for B2B teams: Claude, Jasper, Perplexity, and more. Privacy, pricing, integrations, and use-case recommendations. - [Best AI Governance Tools for B2B Marketing](/learn/comparisons/best-ai-governance-tools-b2b): Compare leading AI governance platforms for compliance, risk management, and shadow AI detection. EU AI Act, NIST, ISO 42001 support. - [Jasper AI for Growth Teams: Brand Governance vs. Integrated SEO Execution](/learn/comparisons/jasper-ai-review-growth-teams): Evaluate Jasper AI for your growth team. See how brand governance, agents, and templates compare to ChatGPT, Claude, and integrated platforms. - [Best Content Audit Tools for Scale](/learn/comparisons/best-content-audit-tools-scale): Compare content audit tools for large sites: crawl capacity, GA4 integration, AI visibility tracking, and pricing across Screaming Frog, Semrush, Ahrefs, and more. - [Copy.ai vs Jasper AI: Which AI Writing Platform Fits Your GTM or Marketing Stack](/learn/comparisons/copy-ai-vs-jasper-ai-comparison): Compare Copy.ai and Jasper AI on features, pricing, and workflows. See which tool wins for GTM automation, long-form content, brand voice, and team collaboration. - [Jasper AI vs Surfer SEO: When to Use Both, When to Consolidate](/learn/comparisons/jasper-ai-surfer-seo-comparison): The Jasper–Surfer integration is gone. Compare features, pricing, and workflows to decide whether to run both tools or consolidate onto Surfer AI. - [The Best Writer.com Alternatives for B2B Marketing Teams](/learn/comparisons/writer-com-alternatives-b2b-marketing): Compare Writer.com alternatives for B2B marketing: Jasper, Grammarly, Surfer SEO, Copy.ai, and GrowthOS. Find the right fit for your team's needs.