How Monograph drives qualified leads monthly with AI-powered SEO-GEO strategy.

Challenge

Attacking a new vertical with quality content, shipped quickly

Monograph came to GrowthX with a clear goal: expand into new customer verticals, beyond their core demographic of architects. At the same time, they wanted to keep increasing architect traffic, and gain ground in LLM referrals.

First up would be engineers. This audience was a prime opportunity – a larger addressable market than architects, reachable through low-competition keywords.

The only challenge was how to move quickly enough. SEO had been an important channel in winning with architects, but the process had taken years. This time, Monograph was equipped to move quicker. After a successful Series B in Spring 2025, the company was ready to invest in its growth. That called for a world-class GEO-SEO partner.

GrowthX was the only option Robert considered. "If you want to be the best, you have to partner with the best," he says. "No one except GrowthX could create content at the quality and velocity we require.

We needed to establish a brand presence, win keywords aggressively, and publish at scale. But I was just stepping into marketing, so we couldn't get there without the right partner." — Robert Yuen

Solution

AI workflows for quality content, hands-free

In less than three months, GrowthX has built an AI-enabled, largely hands-free workflow to publish the high-quality content Monograph needs.

On a weekly basis, GrowthX's AI workflows produce content to target keywords engineer prospects are searching for. From an easy-to-use custom dashboard, the Monograph team can read articles, make changes, and edit as required.

For Allison Terres, Senior Demand Gen Marketer, it's been an unprecedented experience. Allison finds that GrowthX stands out in four key ways:

• Speed and volume, no compromises: "Typical SEO agencies are very limited – you might get a few blog posts a month. GrowthX could feasibly double output every 30 days.

• High-quality output, with no micromanagement: "I read everything, but very little editing is needed. GrowthX understands our product well enough to speak with authority.

• Fast, iterative content production: "Anytime I have a question, they come up with ways to address it within seven days. That's really unique – often you're planning a month or more out, because each month is already baked.

Robert also chose GrowthX because of their industry-leader position in the SEO and generative search space. The team often weighs in on marketing queries outside content creation, acting as a sounding board for advice and questions.

Scale is not a barrier with GrowthX, and they pivot fast. It's different from any SEO partner I've worked with before." — Robert Yuen

Results

A repeatable engine for leads and traffic, freeing up capacity for in-house teams

With AI-enabled speed, Monograph was able to seize the engineer opportunity quickly. In just three months, engineering keywords have become a significant source of traffic, rivaling the architecture traffic that took years to build.

They've already seen results like:

• 16% of non-branded traffic generated from engineering keywords • XX sales-accepted leads driven from GrowthX content • XX hours saved weekly on keyword research and content creation

GrowthX's end-to-end service has given Allison time back to invest in other opportunities, like search ads and website optimization. SEO and GEO have also become an element she can plug into upcoming campaigns without adding extra work to her plate.

In the future, Monograph plans to reach even more demographics within construction and architecture. GrowthX provides a scalable, reliable growth tool as they expand, requiring little lift from their in-house team.

GrowthX produces what they say they'll produce, it works, and it's high quality. We get the results they said we would get. It's an easy relationship to manage, and that makes my life a lot easier." — Robert Yuen