Introducing GrowthOS

Today we're launching GrowthOS, a system of growth for marketing. A single control plane for content, SEO, AEO and website operations.

This is the codification of everything we've learned serving some of the best marketing teams in the world at companies like Ramp, Lovable, Vercel, Webflow, SentinelOne, and Reddit.

Buyer behavior is changing, marketing's job is not

There's a new layer between you and your buyers: AI answers. Nearly every buying decision now runs through it.

Every day, these answer engines retrieve your pages, internalize what they find and form responses for users. These interactions go beyond how buyers discover and shortlist vendors. The agent frames the problem, defines the category, decides what good looks like, and even tells the buyer which questions to ask.

Your website must now be more than a final destination for buyers. It's the truth layer for AI, and the only part of the new AI buying journey you can directly control. At the same time, it's still also where your buyers convert and what provides your content to evolving search engines.

The reality for marketing teams

Modern marketers must serve humans, search crawlers and dozens of agents at the same time. You're spread thin and under pressure to grow faster with less resources. Everyone is telling you that AI should be the reason you're accelerating. For most teams, it isn't.

This scenario might sound familiar:

You have context spread across multiple Claude sessions. SEO audits and briefs coming in from a freelancer. A content agency drafting content from those briefs. Review docs are passed around by multiple stakeholders. Someone at the center of the web internally drowning trying to keep up with the volume.

Meanwhile, your website traffic is falling off a cliff for no discernible reason. An AEO dashboard looms with a bunch of graphs and to-dos that you don't know how to actually do. Your team logs in to Google Analytics daily, but are stuck trying to determine what to do with those numbers.

Tools stitched together. Hit-or-miss agencies and freelancers. Dashboards tracking random prompts. Workflow builders with hundreds of nodes and blank system prompts.

All of this leads to disjointed content strategies that are based on vibes, not on data, and that culminate in random acts of content.

Maybe, hopefully, something will work. But no one will even know for months.

The real job

Your real job is not to figure out the right system prompt. It's not to decide how many nodes to stitch together in a complex workflow builder. It's not to become a certified context engineer to get one page out the door.

Your job is growth. Visibility, traffic, conversions, pipeline, revenue.

And at the core of any good growth engine is your website. It's the biggest driver you have, the one that compounds when you get it right.

That's where GrowthOS comes in.

What is GrowthOS and how it works

GrowthOS brings the whole content, SEO, AEO and website stack into one closed-loop platform.

On day one with GrowthOS, you get a complete map of your growth surface, built with a strategist and a proven methodology, and captured so agents can act on it.

Of course, it all starts with rich context. It's the foundation for everything that comes after.

Context: the truth layer. Everything starts here, because context is everything. It's what drives every decision, from strategy, to ideation, to creation to optimization. Everything has to be grounded in your company's personal context. Context is what makes the work that GrowthOS does specific instead of generic, and it drives the quality of everything downstream. Every other layer reads from it.

Portfolio: every page becomes an asset. With the GrowthOS portfolio, your site stops being a pile of URLs and becomes a managed set of assets. Every page gets a job, an audience, a trajectory, and a next action. Create, refresh, fix, defend, or retire. The system scores each page continuously, flags the pages in free fall, and surfaces the dead weight dragging the rest down, feeding your opportunities.

Opportunities: the next move. After understanding your context and closely assessing your portfolio, GrowthOS tells you exactly what to do next. Every opportunity it presents is a bet on one buyer question worth winning, mapped directly to the persona it serves and enriched with your context, not generic 'traffic goals'.

Creation: research, draft, version, review. Agents enable the production. Our fine-tuned deep research agent builds a plan from your context, gathers and weighs sources, and checks its own work before a brief is ever crafted. Every brief, outline, draft, and review is versioned like software. You steer with comments, the system treats each comment as both an immediate correction and a potential long term tactical adjustment. A human polishes and approves before anything ships. Agents lift the heavy bits. You keep the judgment, the taste, and the voice.

Insights: what happened, and what's next. A daily crawl scores every page, flags what's in free fall, and recommends the fix, at an individual scale across your dozens, hundreds or thousands of pages. Each recommendation is grounded in the needs of that page, not bucketed into generic strategies. The GrowthOS AI visibility layer tracks whether each page gets cited for the question it was built to answer, measured against the buying categories that matter rather than a pile of random prompts.

The loop. With every signal, your system is getting smarter about what to do next. With every human input, the context is more aligned. With every piece of content created and polished, the system learns what you want, what's working and why.

A headless option. We also know that many will want these insights and actions to be distributed at an integral level to internal systems and teams. So we built an MCP into GrowthOS that allows you to programmatically access and leverage the power of the platform.

You get a methodology, a strategist, and a powerful closed-loop system that learns, and it's programmatically accessible.

Where this goes

Marketing has spent a decade scaling content linearly by adding headcount, or signing up for sandbox-style SaaS tools that just put more work on your plate. And now we're getting a whole new round of these tools with a fancy new AI label slapped on the box.

We believe AI is meant to accelerate growth, that's the reward function. GrowthOS provides you value from day one, with immediate opportunities for growth.

Our goal is to continue to make GrowthOS a single control plane for context, content, SEO, AEO and your entire website operations.

We believe any growth system should work for you, instead of making you work. It should prevent slop, respect your judgment and compound your effort. And it needs to learn. The longer you run it, the better it should get.

This is GrowthOS.

We're moving fast and it will only get better from here. I hope you'll join us on this journey.