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Interactive guide

The Content Strategy Map

How to build a compounding content strategy, from start to finish, using the GrowthX method.

Step 01

Get your context manifest

It's impossible to create a content strategy that compounds without first establishing the ground truth for your company. From here, you map your market, define your questions and build content that grows.

  1. Gather what is already true about the company, in one place
  2. Compress it into something a model can hold in one go
  3. Treat it as the source everything downstream is grounded in
Every session in the hub

Watch this step

  • Let's Talk About Context — The Foundation of AI-Powered Growth

    Models are stateless and non-deterministic, so the thing you control is what you give them. The case for context as the foundation everything else sits on.

    • Content strategy
    • GrowthX platform
    • AEO

    Jul 2026Watch on YouTube

  • Context & Compression: Build Your Context Manifest

    The bridge from the context ontology map to the opportunity map: how to compress everything a company knows about itself into something a model can hold.

    • Content strategy
    • AEO
    • AI tools

    Marcel SantilliSep 2026Watch on YouTube