Teams got faster with AI. Far fewer can tell you what it earned. We asked hundreds of GTM teams how far they had taken AI and what they could prove. One group outperformed on every single metric.
What the data actually said:
- 61% say speed is the clearest return on AI. 11% say revenue.
- 66% can't connect what they spend on content to what it earns.
- 56% lack precise visibility into their monthly AI spend.
- 47% say brand voice is their top AI content challenge.
Plus a profile of the top group, and exactly where they pull ahead.
