Week 1: Kickoff and learn fast

Week 1 is when the clock starts. We run the kickoff and start turning our prep into a shared plan.

This is the detailed version of the "Week 1: Kickoff and learn fast" stretch in the Growth Accelerator. By now we've done our homework, so this week is about getting your input and lining up the few things we still need from you.

The kickoff call

Plan for about an hour. The call does two things at once. We walk you through the eight-week plan so you know exactly what's coming, and we use the time to get the inputs only you have. We come in with a prepared agenda and the questions that matter, so it's a working session, not a getting-to-know-you call. We listen for the dynamics of your business that no audit surfaces.

For who should be in the room and how to prepare, see kickoff. It covers the whole thing, so we won't repeat it here.

What we deliver this week

Two things land:

• Your website and SEO audit. We ran the crawl and the audit in Week 0. This week we share the full audit and flag anything fundamentally broken, like a broken sitemap, so it gets fixed early.
• Your AI-visibility baseline. A clear starting read: here's where you show up in AI answers today, powered by CheckThat. It's the line we measure progress against.

Get publishing sorted

We document how you publish today: your CMS and what the setup looks like. We also make sure we have a path to publish, so if you ever need us to help get something live, we can. This often comes up. Sales may have covered some of this already, and Week 1 is where we nail it down.

Gather the rest of your inputs

We chase anything important you haven't sent yet: brand guidelines, style guides, product marketing, customer information, competitors. The full list is in what you bring, so we won't restate it here.

Clear any access blockers

We reiterate and knock out any remaining system access that's still outstanding, so nothing stalls week two.

Across all of it, the split is the same one that runs through the whole accelerator. We lead; you give access and the right people.

What's next

By the end of the week we've run the kickoff, delivered your audit and your baseline, and cleared the path to keep moving. From here we turn what we learned into a plan. See the Growth Accelerator for what comes next, week by week.