Week 3: Define great and calibrate

Week 3 is when the work starts to sound like you. The direction is set, so now we agree on what great looks like and calibrate until the work clears your bar.

This is the detailed version of the "Week 3: Define great and calibrate" stretch in the Growth Accelerator. Last week aimed the work. This week tunes how it reads.

Agreeing on what great looks like

Ideally, "great" is a piece already on your site: something you'd love a thousand more of. That's a starting line, not a ceiling. No example to point to? That's fine. We calibrate toward the bar together in the creation area, which is yours to drive: every edit, suggestion, and example you make there improves the system.

Teaching the system your voice

Getting voice, style, and tone right isn't optional polish: it's what clears the path to publishing next week. We get there from three starting points, used in combination:

1. We build the baseline context. Everything from your kickoff and the materials you've shared, sharpened into a starting point that's already close.
2. You share examples of great. Writing you love, plus any brand or writing guidelines, and we calibrate against them.
3. You annotate the real articles. This is the critical one. Generate the first pieces in the creation area and leave feedback directly on the work. The creation area is yours to drive: edit lines directly, suggest changes, drop in examples, whenever it suits you.

Your style guide and first calibrated piece

The annotation rounds turn into a tuned writing profile and a written style guide, and out of those comes your first calibrated piece: one strong enough to earn real engagement and build from. We aim for your sign-off on the writing profile this week, so nothing stands between "ready" and "live" come Week 4.

Stepping into your workspace

This is also the week you get the keys. We send your login along with an onboarding guide that walks through every area of the product, so you can find your way around and unblock yourself anytime. And our team is with you every step of the way: the moment something feels off, reach out.

What we need from you

This is the week your feedback does the teaching:

• Annotate the articles. Open the first generated pieces in the creation area and leave feedback directly on the work. It's the most important thing you can do this week.
• Sign off on the writing profile and style guide. Confirm they capture how you write as they come together.
• Share examples and anything uniquely yours. Writing you consider great, brand guidelines, case studies, proprietary data, customer quotes. This is what makes the content impossible to commoditize.
• Unblock publishing. Whatever access or approvals your CMS needs, let's clear them now so Week 4 is green.

What's next

By the end of the week the work sounds like you, the writing profile is signed off, and the path to publish is clear. Next is Week 4: clear the path to publish, where your first page goes live.