3.1 · Review your context

Open the Context tab. You are looking at your contextContextWhat GrowthOS knows about your company: what you do, the market you sit in, the buyers you write for, and how you sound. Held on 8 screens, and every agent reads context before it does anything., the shared source of truth for your brand: what you do, who you serve, how your content is organized, and how you sound. AgentsAgentAn automated worker inside GrowthOS. Agents research your market, propose opportunities, write drafts, and score the pages you already have. Every agent stops at a proposal: nothing publishes and nothing moves forward until you review it and decide., the automated workers that research, draft and score, drew all of it from your site, your materials, and market research, and they read it for every piece of work they do.

Your review matters because research only finds what is public. You know things research cannot, and every correction you make here is an insider truth agents honor over their own findings, on every article after.

This guide walks the review in the order that pays off fastest: foundation documents, then personas, then competitors, then taxonomy.

The Context area at a glance

The review, in order

Read the 4 foundation documents

Go to Foundation. Each document shows a status: Ready means it has text, Empty means it has none. Last edited is the review log: it reads Agent until a person has edited the document, so anything still showing Agent has never been read by a person. That column is your to-do list.

Read each document the way you would read a new hire's summary of your company after their first week: mostly right, wrong in ways only you can catch. Look hardest for the confident-but-wrong claim: a product described by its old positioning, a market you have exited, a differentiator you would never lead with. Fix those directly in the document, then click Done at the bottom of the section. Last edited changes from Agent to your name.

Editing is the right fix when a document is mostly right. When one misses the mark from top to bottom, ask your strategistStrategistYour GrowthX contact: the person who configures your workspace, runs the parts of the product that sit outside it, and takes the corrections only you can catch., your GrowthX contact, to regenerate it, with a note from you to steer the rewrite.

Sharpen the personas

Open Personas. Personas steer the writing: the agent drafts for the personas you pick, and each draft gets a per-persona read at the article stage. Check that these are your actual buyers: right titles, right pains, right vocabulary.

Edit any field directly, then click Done. Click Add Persona for a buyer who is missing. Click Regenerate on a persona that is off: it rewrites the full profile in about 1 minute, and you can steer it with a note.

True up the competitors

Open Competitors. The competitor list is the baseline your gaps get measured against, so it needs to match your real market. Archive rivals that do not matter: you can restore them later. Click Add Manually for the one research missed. Click Research New to have an agent sweep your market for names not on the list. Each competitor page carries authority, traffic, and content data, and Enrich pulls fresh numbers when you need them. 3.2 · Calibrate your competitors walks this screen in full.

Skim the taxonomy

Open Taxonomy. Taxonomy is the vocabulary everything gets classified with: categories like client segment or product line, and the values inside them. Rename anything that does not match how you think, because these labels appear in filters everywhere. Each category can regenerate its values from scratch if a whole dimension is off.

How much calibrating is enough

You are done when a skeptical teammate could read the foundation documents and not wince, the personas are your real buyers, and the competitor list matches your real market. Perfection is not the bar: agents keep enriching context over time, and you can edit any of this whenever. But the claims that would embarrass you in a published article need to die here, because this is what articles are written from.

Common questions

Do my edits actually change anything? Yes, structurally. Context documents are inputs to every agent, so a calibrated Company Overview changes how opportunitiesOpportunityA page worth writing or rewriting, proposed by an agent with the reasoning attached. Opportunities wait for your triage: accepting one is what starts production., the pages agents propose writing or rewriting, get scored, how drafts get framed, and what claims articles make. 3.3 · Editing and versioning covers how edits propagate.

What is AI Viz. Segments, and why can't I edit it? It is the set of market segments where your AI visibility gets tracked, curated and tuned for you. If a segment looks wrong, use the support link on that page to request a change.