1.1 · Share your materials
What to send and what each item becomes. Research finds what is public; your materials carry the rest.
GrowthOS researches your business on its own, but research can only find what's public. The materials you share carry the insider truths: how you actually talk, who you actually sell to, what you say when a deal gets competitive. Every item you send becomes calibration fuel, and the more you share early, the less calibrating you do later.
Send materials in whatever form they exist today. Polished brand books and messy internal decks are equally useful, because agents read them either way.
What to share, and what it becomes
| Material | What it becomes in GrowthOS |
|---|---|
| Brand and writing guidelines | Writing Calibration, so drafts sound like you from the first page |
| Example content you're proud of (and content you're not) | Voice reference: what to emulate, what to avoid |
| Design references and visual guidelines | Cover image templates matched to your visual identity |
| ICP and persona docs | Sharper personas and a truer ideal customer profile |
| Battle cards and competitive decks | Competitor profiles that know what you know |
| Sales and marketing materials | Business context: offerings, positioning, proof points |
| How you publish (CMS, review steps, who signs off) | The publishing path for stage 5 of this tutorial |
What if we don't have some of these?
Share what exists. Missing materials are never blockers: agents fill gaps with their own research, and you calibrate the result in stage 3 of this tutorial. The difference materials make is speed, since a workspace seeded with your real documents starts closer to true.
Two items earn special attention if you can find them:
- Writing you consider your best. One great post teaches voice better than ten pages of guidelines.
- The competitive story you tell in sales calls. It's usually sharper than anything on your website, and it's exactly what research can't find.
You're done when everything on the list that exists at your company has been sent, and the two special items above got a real search. Don't wait for a perfect package; a second batch later is normal.
Common questions
Is this confidential material safe to share? Materials calibrate your workspace and nothing else, and they never appear in another workspace.
Can we add materials later? Yes, any time. Context gets recalibrated as new materials land, so a battle card you find next month still pays off.
Last updated at October 20, 2018