1.2 · GrowthOS builds your workspace

With materials shared, your part pauses and the build begins. Connecting your data is what starts it, covered in 2.1 · Connect your data, so if that step hasn't happened yet, it's the one to do next. AgentsAgentAn automated worker inside GrowthOS. Agents research your market, propose opportunities, write drafts, and score the pages you already have. Every agent stops at a proposal: nothing publishes and nothing moves forward until you review it and decide., the automated workers inside GrowthOS, crawl your site, read your materials, and assemble a workspaceWorkspaceEverything GrowthOS knows and does for one brand. Every figure, page, and agent in your workspace covers that brand only. that already understands your business: not a blank tool waiting for you to fill it in. This takes hours, not weeks, and you don't press anything to make it happen.

This guide covers what gets built, what you'll see while it's happening, and the order your workspace opens up.

What gets built

Your Pages Portfolio. A crawlCrawlGrowthOS reading your sitemap (the file listing every page on your site) to build its copy of your pages. Page counts come from the crawl, not from Google, so they appear even before analytics are connected. of your sitemap (the file listing every page on your site) builds one record per page in the Pages PortfolioPages PortfolioThe list of every URL on your site, scored individually. This is where the page-level numbers behind a workspace-level change live., each tagged with its type and ready to score.

Your business context. FoundationFoundationThe base layer of your context: 4 documents covering what your company does (Company Overview), the market it sits in (Ecosystem), what you sell (Product & Features), and who you sell it to (Ideal Customer). documents drafted from your site, your materials, and market research: company overview, product features, ecosystem map, and ideal customer profile. Together they form your contextContextWhat GrowthOS knows about your company: what you do, the market you sit in, the buyers you write for, and how you sound. Held on 8 screens, and every agent reads context before it does anything., what GrowthOS knows about your company.

Personas. Drawn from your company overview and product features, plus any persona guidance in your materials, these personasPersonaA buyer your content speaks to, and what that buyer is trying to find out. are who the agents write for, and each draft gets a per-persona read before it ships.

Competitors. Profiles of the rivals you named and the ones research surfaced: where they rank, what they cover, how they show up in AI answers.

Taxonomy and Clusters. Your taxonomyTaxonomyYour own categories for classifying content, such as funnel stage or product line. is the vocabulary your work gets classified with; clustersClusterA group of related opportunities built around one topic, worked as a set. Deleting a cluster removes the territory itself (its topics and their questions); opportunities it already produced survive, losing only the cluster link. are a first cut at the content territories worth betting on, each a group of related page ideas around one topic.

A calibrated writing voice. Your Writing Calibration gets seeded from your guidelines and example content, then compiled into the writing profileWriting profileThe compiled version of how you sound. Every draft starts from it, and it is the only place annotations become voice: pending feedback folds in when **Update profile** is clicked. the drafting agents write from.

Every one of these is a starting point for you to review, not a finished answer. That review is stage 3 of this tutorial, and it's where your workspace goes from calibrating to true.

What you'll see while it happens

Your workspace opens in stages rather than all at once, and that's deliberate: each area opens when it's calibrated enough to be worth your time. Until then, its tab appears in the navigation with a lock icon, and opening it shows a short status: "We're still calibrating this area."

A typical opening runs:

The order isn't fixed: your GrowthX team opens each area when it's calibrated enough to be worth your time, in whatever sequence your engagement calls for, and lets you know. The lock on the tab disappears.

Common questions

How long does the build take? Hours for most workspaces. Large sites take longer to crawl and classify, and connecting data is what starts the build: your GrowthX team then opens each area as it's ready, typically over the first week.

Can I speed it up? The best accelerant is complete inputs: data connected, sitemap clean, materials shared. Sharing your materials and connecting your data directly shorten the build.

What if the build gets something wrong? It will, somewhere, and that's expected. The workspace it builds is a well-researched first draft of your business. Stage 3 of this tutorial is exactly the calibration pass, and it compounds: tune the context once, and every draft after starts from the tuned version.