1.2 · GrowthOS builds your workspace

With access granted and materials shared, your part pauses and the build begins. Our agents crawl your site, read your materials, and assemble a workspace that already understands your business: not a blank tool waiting for you to fill it in. This takes hours, not weeks, and you don't press anything to make it happen.

This guide covers what gets built, what you'll see while it's happening, and the order your workspace opens up.

What gets built

Your Pages Portfolio. A crawl of your sitemap builds one record per page, each tagged with its type and ready to score.

Your business context. Foundation documents drafted from your site, your materials, and market research: company overview, product features, ecosystem map, and ideal customer profile.

Personas. Drawn from your company overview and product features, plus any persona guidance in your materials, these are who the agents write for: and each draft gets a per-persona read before it ships.

Competitors. Profiles of the rivals you named and the ones research surfaced: where they rank, what they cover, how they show up in AI answers.

Taxonomy and Clusters. The vocabulary your work gets classified with, plus a first cut at the content territories worth betting on.

A calibrated writing voice. Your Writing Calibration gets seeded from your guidelines and example content, then compiled into the Writing Profile the drafting agents write from.

Every one of these is a starting point for you to review, not a finished answer. That review is stage 3 of this tutorial, and it's where your workspace goes from calibrating to true.

What you'll see while it happens

Your workspace opens in stages rather than all at once, and that's deliberate: each area unlocks when it's calibrated enough to be worth your time. Until then, its tab appears in the navigation with a lock icon, and opening it shows a short status: "We're still calibrating this area."

A typical opening runs:

The order isn't fixed: your GrowthX team opens each area when it's calibrated enough to be worth your time, in whatever sequence your engagement calls for.

Your GrowthX team opens each area and lets you know: the lock on the tab simply disappears.

Common questions

How long does the build take? Hours for most workspaces. Large sites take longer to crawl and classify, and connecting data is what starts the build: your GrowthX team then opens each area as it's ready, typically over the first week.

Can I speed it up? The best accelerant is complete inputs: data connected, sitemap clean, materials shared. Sharing your materials and connecting your data directly shorten the build.

What if the build gets something wrong? It will, somewhere, and that's expected. The workspace it builds is a well-researched first draft of your business. Stage 3 of this tutorial is exactly the calibration pass, and it compounds: tune the context once, and every draft after starts from the tuned version.