6.2 · Run the loop yourself
The habit everything else was setup for: pick, create, review, publish, every week, unprompted.
Everything before this guide was setup for one habit: pick from the backlog, create, review, publish, every week, without anyone prompting you. Teams that hold the rhythm compound, because the fiftieth article beats the fifth. This guide is the operating manual.
The weekly loop
Pick
Open the Opportunities backlog and accept what this week deserves. If the backlog runs thin, reseed it: a cluster's Find Opportunities button, or the questions your buyers asked this week.
Create
Accepted briefs run themselves. Your touchpoints stay light: a look at the intent and outline on new briefs, per the anatomy guide.
Review
The core working session of the week: mark up drafts, rewrite with feedback. After a batch of completed reviews, run Update Profile so the tone, formatting and positive notes become training.
Publish
Polish where it matters and ship. Aim for a pace you can hold, then hold it: a steady two pages a week beats eight-then-zero.
One refresh at a time
Your existing pages decay while your new ones climb, so fold one rework into the rhythm. Spotting the candidates is what the Pages Portfolio is for:
- Every page carries Momentum (Surging, Growing, Stable, Declining, Freefall) alongside its Health and Quality scores. Declining momentum on a page that used to earn traffic is the classic refresh candidate.
- The portfolio's smart views do the sweeping for you: Freefall, Stale Content, and Almost Top 10 are refresh lists by another name. A page sitting just outside the top ten often repays a rework faster than a new page.
When you've picked one, start a rewrite: it inherits the keyword and intent, publishes at the same URL, and moves through the same loop as everything else.
Watch the numbers, calmly
The measuring rhythm that fits the loop:
| Cadence | Look at |
|---|---|
| Weekly | The In Production board and your publishing pace |
| Monthly | A Progress Report, shared with your read attached |
| Quarterly | The diagnostic reports, and a fresh look at cluster priorities |
Early wins show up in this order: pages indexed, then AI citations and long-tail impressions, then rankings, then traffic. Judge the machine by whether the early signals keep arriving, not by whether month one moved revenue.
For a deeper look at any single page, open it in the portfolio: the metric tiles (Big Picture, Health, Quality, Impressions, Traffic) plus the agent insight give you the diagnosis, and your MCP-connected agent can dig further on demand.
When the loop drifts
Every team misses a week. The failure mode worth preventing is the quiet one, where reviews stop teaching and publishing goes improvisational. The reset is always the same three checks: is the backlog full of accepted opportunities you believe in, are reviews producing annotations, and has the profile been updated since. Fix those and the rhythm restarts.
Last updated at October 20, 2018