6.2 · Run the loop yourself

Everything before this guide was setup for one habit: pick from the backlog, create, review, publish, every week, without anyone prompting you. Teams that hold the rhythm compound, because the fiftieth article beats the fifth. This guide is the operating manual.

The weekly loop

Pick

Open the Opportunities backlog and accept what this week deserves. An opportunityOpportunityA page worth writing or rewriting, proposed by an agent with the reasoning attached. Opportunities wait for your triage: accepting one is what starts production. is a page worth writing or rewriting, proposed by an agent with the reasoning attached, and accepting is the only action that starts production. If the backlog runs thin, reseed it: a clusterClusterA group of related opportunities built around one topic, worked as a set. Deleting a cluster removes the territory itself (its topics and their questions); opportunities it already produced survive, losing only the cluster link.'s Find Opportunities button (a cluster is a group of related opportunities worked as a set), or the questions your buyers asked this week.

Create

Accepted briefsBriefThe plan for one page: the research, structure, and targeting a draft is written from., the working records pages get built in, run themselves. Your touchpoints stay light: a look at the intent and outline on new briefs, per the anatomy guide.

Review

The core working session of the week: mark up drafts, rewrite with feedback. After a batch of completed reviews, click Update Profile in the Writing ProfileWriting profileThe compiled version of how you sound. Every draft starts from it, and it is the only place annotations become voice: pending feedback folds in when **Update profile** is clicked. area (the compiled version of how you sound) so the tone, formatting and positive notes become training. Annotations train nothing until that click.

Publish

Polish where it matters and ship. Aim for a pace you can hold, then hold it: a steady 2 pages a week beats 8-then-zero.

One refresh at a time

Your existing pages decay while your new ones climb, so fold one rework into the rhythm. Spotting the candidates is what the Pages PortfolioPages PortfolioThe list of every URL on your site, scored individually. This is where the page-level numbers behind a workspace-level change live., the list of every page on your site scored individually, is for:

• Every page carries Momentum (Surging, Growing, Stable, Declining, Freefall, the performance bandsPerformance bandOne of 5 labels describing the direction of a page's traffic against the previous period: **Freefall**, **Declining**, **Stable**, **Growing**, **Surging**. A band describes a direction, not a level. Pages with no traffic sit outside the bands entirely.) alongside its Health and Quality scores. Declining momentum on a page that used to earn traffic is the classic refresh candidate.
• The portfolio's smart views do the sweeping for you: Freefall, Stale Content, and Almost Top 10 are refresh lists by another name. A page sitting narrowly outside the top 10 often repays a rework faster than a new page.

When you have picked one, start a rewrite: it inherits the keyword and intent, publishes at the same URL, and moves through the same loop as everything else.

Watch the numbers, calmly

The measuring rhythm that fits the loop:

Early wins show up in this order: pages indexed, then AI citations and long-tail impressions, then rankings, then traffic. Judge the system by whether the early signals keep arriving, not by whether month 1 moved revenue.

For a deeper look at any single page, open it in the portfolio: the metric tiles (Big Picture, Health, Quality, Impressions, Traffic) plus the agent insight give you the diagnosis, and your MCP-connected agent can dig further on demand.

When the loop drifts

Every team misses a week. The failure mode worth preventing is the quiet one, where reviews stop teaching and publishing goes improvisational. The reset is always the same 3 checks: is the backlog full of accepted opportunities you believe in, are reviews producing annotationsAnnotationA note you leave on a draft saying what is off and why, instead of silently rewriting it. Annotations accumulate as pending feedback and fold into your writing profile when someone clicks **Update profile**. Annotating is what teaches the next draft; editing is not. (notes saying what is off and why), and has the profile been updated since. Fix those and the rhythm restarts.