5.1 · Four ways to start a page
The 4 ways a page enters production, and the board that moves it from Briefing to Ready.
Everything that gets written lives in Page Creation, under In Production: a board of Page Briefs, the working records pages get built in, moving through Briefing, Writing, Reviewing, Editing, and Ready to Published. This guide covers how briefs get onto that board in the first place. There are 4 real paths, and knowing which one fits saves you from forcing everything through one door.
Path 1: accept an opportunity
The main path, covered in the previous guide. Accepting an opportunity, a page worth writing that an agent researched and scored, carries everything the research learned (keyword, intent, personas, format) onto the brief, and the agent, the automated worker that drafts, starts immediately. If you are wondering where the "type an idea in natural language" door is: that is the opportunity finder. Ideas go in there, get researched and scored, and arrive here through acceptance. That detour is deliberate, because a researched page beats an improvised one.
Path 2: rewrite an existing page
For pages you already have that ought to be doing better. Click Create Brief on the In Production board, then Rewrite an existing page:
Pick the page
Search by title or URL. The new brief inherits the page's keyword and search intent, and the rework publishes at the same URL when ready, so the page keeps everything it has already earned.
Choose your outline
Carry over the existing outline when the structure works and the content decayed. Start fresh when the structure is the problem.
Start rewrite
Click Start rewrite. From here it is a normal brief: same steps, same review, same publish. The original page stays live untouched until the rework ships.
When and why to rewrite (spotting decay, refresh cadence) is stage 6's territory: see 6.2 · Run the loop yourself.
Path 3: from scratch
Click Create Brief, then Manually create a page from scratch, for the page you already know you need: the launch announcement, the page a partner asked for, the idea too specific to research. You supply what research would have. Fill everything in and the agent starts drafting right away.
The inputs you fill in
| Field | What it is |
|---|---|
| Title | The working title of the page |
| Primary keyword | The query the page targets |
| What the searcher wants | The search intent in plain words: what someone typing that keyword is trying to get done |
| Article format | The content type (explainer, listicle, how-to, comparison, and more), with a Browse option to see them all |
| Who it's for | The personas, the buyers this page addresses |
| Optional fields | Extra steering when you have it |
2 of these do more work than they appear to.
Who it's for shapes everything. The agent writes for the personas you pick, and the article preview rates the draft per persona before it ships. From scratch, nothing forces you to pick (accepting an opportunity does), but a page aimed at everyone gets judged against no one, so pick the buyers this page is genuinely for.
Article format is the content type, and it drives the outline. Choose a comparison and the outline takes a comparison's structure; choose a how-to and it takes a how-to's. When a brief arrives through an accepted opportunity, the format comes pre-selected as your best chance of winning the keyword, based on what actually ranks for it. From scratch, there is no research behind the pick, so choose deliberately. Either way, overriding the format is a legitimate lever: you know your buyers, and if you know they want a comparison rather than a how-to, this is where you say so.
Path 4: import a draft
For the article you already wrote. The same Create Brief dialog offers Import a draft: paste your draft, with the option to have the topic researched around it, and it lands on the board as a brief like any other. Useful for bringing half-finished work into the pipeline instead of letting it die in a doc, since from here the draft moves through the same review and publish steps as the rest.
Which path when
| You have | Use |
|---|---|
| A researched, scored opportunity | Accept it |
| An idea or a buyer question | The opportunity finder, then accept it |
| A live page that's underperforming | Rewrite an existing page |
| A page you must ship regardless of research | From scratch |
| A draft from before GrowthOS | Import a draft |
Common questions
Why not create everything from scratch? It's fewer steps. Because scratch briefs skip the research-backed scoring and the dedupe against your existing pages. The opportunity path exists so every page starts with evidence it is worth writing.
Can 2 rewrites of the same page run at once? Yes, though you rarely want that. The portfolio row shows any rewrites in progress on a page.
Last updated at August 13, 2026