2.2 · Choose your zones
Zones become the tabs you navigate the Portfolio by. GrowthX builds them; the judgement call about how your site divides is yours.
Analysis zones are how GrowthOS divides your site into the parts it crawls and analyzes, and they do two jobs at once. They schedule which parts of the site get deep analysis, and they become the tabs across the top of the Pages Portfolio, the list of every page on your site. The way the site is divided is the way you and your team will read it every day for the next year.
Your GrowthX team creates the zones and sets their schedules. The part they can't do without you is the judgement call underneath: how you actually think about your site.
Zone scope drives analysis cost. Zones are set deliberately rather than defaulting to the whole site, so the groupings you name here decide where that analysis budget goes.
Decide how you want to read the site
Answer one question: what are the 4 or 5 groupings you would want as tabs?
Usually it maps to how the site is structured and who owns what. Pricing pages. Answer pages. Product pages. The blog. Legacy content nobody has touched in 2 years.
That list is your zones. Tell your GrowthX team, and they'll build it.
What makes a good zone
Two kinds of grouping work, and they suit different things:
- Structural sections (
/pricing/*,/answers/*) are stable: a zone drawn on a URL pattern covers exactly that section, forever. - "The important stuff" moves. A zone drawn as a rule (
Top 50 pages by sessions) recomputes as the site changes, so it always covers your most valuable pages, including ones that don't exist yet.
Name the groupings the way you'd want to click them. Zones drawn for someone else's convenience produce tabs nobody uses, and the Portfolio stays a wall of URLs.
You're done when you've told your GrowthX team the groupings, and the tabs across your Pages Portfolio read like the way you think about the site.
Common questions
What happens to pages in no zone? They stay in the Portfolio and keep the Health score that comes from the crawl, GrowthOS's read of your sitemap. What they don't get is the deeper analysis a zone schedules.
Can we change them later? Yes. When the tabs stop matching how you think about the site, raise it: rezoning is routine, not a migration.
How often do zones run? Your GrowthX team sets the cadence by zone size. How the schedule behaves is covered in How your analysis zones work.
Next: connect the MCP server if you want to query the workspace from your own tools.
Last updated at August 13, 2026