Pages Portfolio
Every URL on your site as one scored inventory, with the filters and groupings to read it.
App route: /pages
The Pages Portfolio is every URL on your site as one inventory, each page scored and classified. It's the screen for deciding where the week goes: sort, filter and group until a wall of URLs becomes a short list of decisions.
Zones become the tabs across the top, so the way the site is divided in Analysis Zones is the way you navigate it here. Zones are built by your GrowthX team, so when the tabs don't match how you think about the site, that's a conversation rather than a setting.
Doing this rather than looking it up? The Tutorial walks this screen step by step in 4 · Find.
Reference
The table columns:
| Column | What it shows |
|---|---|
| Pages | Title and URL |
| Traffic | Sessions, with a trend |
| Impr. | Impressions |
| CTR | Click-through rate |
| Pos. | Average position |
| Health | Technical score, 0–100 |
| Quality | Content score, 0–100 |
| Keywords | Keywords the page ranks for |
| Capture | How much of its potential traffic the page earns |
There's no Big Picture column here: that lives on Page detail. The portfolio-level equivalent is Capture.
The default filter hides your quietest pages
The portfolio opens filtered. Pages under ten visits are hidden by default, so the count you see on arrival is smaller than the number of pages on your site. This is the single most common reason a page looks missing.
Before concluding a page was never crawled, clear the filter. If it appears, it was always there and simply sat below the threshold. If it still does not, the cause is upstream in Site Sync, not here.
"No traffic" is a filter value, not a band. Pages with no traffic at all are counted separately from Freefall through Surging, because they are a different condition rather than a worse one.
Page type is a fixed classification: twelve types, each with finer subtypes, covering content, product, pricing, homepage and the rest.
Fingerprint is six independent axes, and it's the most useful read on the screen:
| Axis | Values |
|---|---|
| Lifecycle | Pre-index · Indexing · Competing · Plateaued · Declining · Dormant |
| Momentum | Surging · Growing · Stable · Declining · Freefall |
| Traffic | Hero · Workhorse · Contributor · Long-tail · Low traffic |
| Readiness | Clean · Minor debt · Meaningful debt · Broken |
| Competition | Open · Soft · Contested · Locked · Zero-click |
| Query health | Head winning · Head visible · Head losing · Tail winning · Off target · No footprint |
Why it works this way
Last updated at October 20, 2018