Context & voice
What GrowthOS knows about your company, your market and how you sound.
Context is the input everything else reads from. These screens define your company, the market around it, the buyers you speak to, and the voice you speak in.
Foundation is the base layer of your context: what your company does, its market, what you sell and who you sell to.
Personas are the buyers your content speaks to.
Competitors is the roster your market is measured against.
AI Visibility Segments are the slices of your market that GrowthOS watches inside AI answer engines.
Topics is the map of what your market is asking about, and how much of it you currently answer.
Taxonomy is how you classify your own content.
Groupings are the axes your content portfolio can be sliced along.
The Writing Profile is the compiled version of how you sound.
Related
The Tutorial walks through reviewing and correcting what the setup run inferred: see the guided path.
Last updated at October 20, 2018