At a Glance

At a Glance is the home headline: how the site performed over the last window, how its pages are distributed across performance bands, and how much of your traffic now arrives from AI answer engines. It's the screen to open first and the one to stop at when nothing has changed.

It's the aggregate read across the whole workspace: the verdict, not the raw tables. When it says something changed and you want the page-level numbers behind it, the Pages Portfolio is where to look.

Reference

Performance bands. Every page with traffic falls into one: Freefall, Declining, Stable, Growing, Surging. Pages with no traffic at all are counted separately: they aren't a band, they're an absence, and they need a different fix.

Every band describes a direction, not a level. Freefall means the page had traffic and is losing it, not that it never had any. A page has to have earned something before it can be in freefall, which is why pages with no traffic sit outside the bands entirely.

The AI Search split breaks referrals down by engine, so you can see whether visibility is broad or concentrated in one.

Every block names its data source. Traffic figures come from Google Analytics, impressions and position from Search Console, page counts from the crawl. When two blocks disagree, the source line is usually the explanation.

Chart convention: the solid line is the monthly average, the dashed line the most recent week. Where the dashed line pulls away from the solid one, something changed recently enough that the average hasn't absorbed it yet: that divergence is the point of drawing both.

If the numbers look wrong, check the window before the data. The comparison is against the previous period of equal length, so a partial current period will always look like a decline.

Why it works this way

• Reading a portfolio