6.1 · Read your reports
Generate a report that argues something about your portfolio, and share it with people who will not log in.
Reports in GrowthOS are snapshots with a point of view, not dashboards: each one reads as a document and argues something about your portfolio. The Insights tab is where you generate and read them: 4 are already waiting from your workspace's setup (the workspace is everything GrowthOS knows and does for your brand), and generating more is self-serve.
The 7 report types
| Report | What it tells you |
|---|---|
| AI Engine Visibility | How AI engines see and cite you across your tracked segments |
| Progress Report | What changed over a period you pick: the report for a weekly or monthly rhythm |
| SEO Overview | Where your organic presence stands, end to end |
| Content Audit | Your existing pages graded, and where the quality debt sits |
| Competitive Landscape | Your position against the competitors in your Context, the record of what GrowthOS knows about your company |
| Content Opportunity Map | Where the unclaimed territory is |
| Information Architecture | How your site is structured, and what that structure costs you |
Generating one
Pick a template
Under Create a new report, choose a type. Most can be scoped to all pages or to one section of your site, and the Progress Report takes the date range you want examined.
Clear the readiness checks
Some reports need ingredients first, and the dialog says exactly what is missing: connect GA4 for traffic-based reports, add competitors for the Competitive Landscape, and so on. Most of these are things setup and context review already handled.
Generate
Click Generate report and an agent, an automated worker, assembles it. Reports land in Previous reports, so past snapshots stay comparable: that history is how you see movement rather than moments.
Reading them right
2 habits make reports useful rather than decorative:
- Read for the decision, not the score. Every section is an argument about where effort pays off. The right response to a Content Audit is a rewrite list; the right response to an Opportunity Map is new clusters or seeds. If a report does not change what you do next week, it was read as decoration.
- Hold early numbers loosely. AI visibility and rankings move slowly and noisily. Direction over 2 or 3 snapshots beats any single reading.
Sharing
A share link makes the report visible outside GrowthOS. Anyone with the link can view it, no account needed. You can see how many unique visitors opened it, and you can revoke the link at any time.
Any completed report can be shared with people who have no GrowthOS account: click Share, then Generate share link. This is the standard way to put a report in front of executives and stakeholders, and it pairs with a habit worth stealing: send the Progress Report link with 3 sentences of your own read on it.
You can also download any report as a PDF from its menu.
Common questions
How often do I generate reports? Progress Report on your operating rhythm (weekly or monthly). The diagnostic types (Audit, Landscape, Opportunity Map) quarterly, or when strategy questions come up. There is no cost to generating, but there is noise in over-measuring slow-moving numbers.
Can I edit or rerun a report? You can rename and delete your reports, and generate a fresh one whenever. Each generation is a new snapshot rather than an edit, which is what keeps the history honest.
Last updated at August 13, 2026